Intellectual Synthesis 3.0

the intellectuals of this moment are the ones who heal through informing & elevating 💡

Prada's Spring/Summer 2025 campaign titled "Ten Protagonists," is a collaboration between the fashion house and author Ottessa Moshfegh. A fashion house with a strong intellectual leaning, the ten short stories explore the depth and nuance of ten female protagonists - very Intellectualism 3.0.

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• Detours, Metamorphosis and Clarity

• Listening, Luxury and Leisure

• Attention, Abundance and Activations

“Intelligence is really a kind of taste: taste in ideas.” – Susan Sontag

Intellectualism may have been historically associated with a person’s ability to think and understand complicated ideas, often accredited through qualifications and credibility. But in the future – with its emergence already visible – more focus will be placed on a person’s ability to connect with how ideas help people heal and evolve.

Under Intellectualism 3.0 ideas aim to elevate and regulate instead of deplete and overload.

Rather than solely being underp…