4 Comments

Providing context.

This is great, Joanna

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Thanks Jen ☺️

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I agree Patrick, policy is the crux of politics. I love that description “policy without vibes won’t persuade” because it’s incredibly true. We need more human stories about where policy has worked well so that it will bring it to life for voters.

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Very good analysis, Joanna. I think voters are like someone with a split personality. They care about these three, but the degree to which they care is a function of how close an issue is to their bottom line.

I think the best approach is one where policy is central. This takes care of self-interest, which all people have. Then the vibes and values should come in to to tap into feelings and moral outlooks.

Policy without vibes won't persuade; values alone won't go far enough, and vibes alone amount to shallowness that people will see through with time, especially in a system like America's where there's an election every 2 years.

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